Each month we will be featuring an interesting new app in market research technology in our MR App of the Month series.
Big sofa
What is Big Sofa? Who is it for?
Big Sofa is a cloud-based solution for the management and analysis of visual content like video and images. Big Sofa is suitable for any company size and is valuable to teams collaborating when using video. Big Sofa helps a team share video and engage others team members.
Big Sofa allows users to import video and images, index and transcribe them. Once visual content is in the Big Sofa platform it can be searched, tagged, and shared with other users through playlists and direct links.
Big Sofa is a cloud-based solution for the management and analysis of visual content like video and images. Big Sofa is suitable for any company size and is valuable to teams collaborating when using video. Big Sofa helps a team share video and engage others team members.
Big Sofa allows users to import video and images, index and transcribe them. Once visual content is in the Big Sofa platform it can be searched, tagged, and shared with other users through playlists and direct links.
Why Use This For Marketing Research?
With the explosion of video in marketing research, particularly in focus groups and ethnography, organizations are struggling to manage and create value from their image assets. Big Sofa is one of only a few insight curation tools that actually addresses the unique aspects of video and images to provide search indexes based on the content of the visual imagery.
A new tool, SofaMobile, integrates mobile research directly into the platform to provide easy and cost effective video capture and upload that feeds directly into the analysis technology.
With the explosion of video in marketing research, particularly in focus groups and ethnography, organizations are struggling to manage and create value from their image assets. Big Sofa is one of only a few insight curation tools that actually addresses the unique aspects of video and images to provide search indexes based on the content of the visual imagery.
A new tool, SofaMobile, integrates mobile research directly into the platform to provide easy and cost effective video capture and upload that feeds directly into the analysis technology.
Key Features
Capture & import video & images
Upload, index & transcribe visual content
Explore & search content online
Collect, collaborate & share with others
Capture & import video & images
- Import visuals in all major formats, add metadata and tags to create a framework.
Upload, index & transcribe visual content
- Every word is transcribed making all visual content searchable
Explore & search content online
- Watch, search or browse content
- Create personal collections
Collect, collaborate & share with others
- Create playlists to save, download or share with other users.
- Create discussions with other users
"Big Sofa is a disruptive technology company. Three years ago people thought we were mad. But video is coming center stage now. If you think of video as a medium of meaning, you can discover what people actually do, how they feel, and what they want in the real moments of their lives. If you want to share information across the world and don't want to use PowerPoint then video is a powerful medium. Video brings action because it reaches people so powerfully.
Technology has moved so people can easily self-film at any time. But large volumes of video were always too difficult to manage. Our platform makes it easy. It's a whole different world -- mass qualitative. Thousands of hours of qualitative video of people's behavior in one category can now be quantified - what they do, how long it takes them. The past has been focused on data reduction. Now we learn from every action. We are on to something that's very big and not just in market research."
Simon Lidington - Founder & CEO, Big Sofa
Specifications
Intended users Anyone using image assets such as video and images
Delivery type Software as a Service (SaaS)
Platform/device support Desktop, laptop, tablet, mobile on IE, Chrome, Firefox, or Safari
Languages Video can be transcribed into any language
Authentication Microsoft SharePoint integration or Microsoft Active Directory integration
Extensibility API support promised for the future
Support options Multiple options
Pricing
Call for information.
Contact Information
www.bigsofa.co.uk
+44 (0) 207 357 0033
Intended users Anyone using image assets such as video and images
Delivery type Software as a Service (SaaS)
Platform/device support Desktop, laptop, tablet, mobile on IE, Chrome, Firefox, or Safari
Languages Video can be transcribed into any language
Authentication Microsoft SharePoint integration or Microsoft Active Directory integration
Extensibility API support promised for the future
Support options Multiple options
Pricing
Call for information.
Contact Information
www.bigsofa.co.uk
+44 (0) 207 357 0033